Bring me the messy work.
A website that's out of date. Requests scattered across email. The same information typed in twice. I build websites and practical tools, and help you improve the systems you already use.
We agree on the work and price before I start. Ongoing support is optional. Prefer email? JWhalen@ClearPathWV.com
Three places to start.
Pick the one closest to your week. Each has a clear price or a clear next step.
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Websites
A better website.
Give customers a clear place to understand your business and get in touch.
Basic Build $1,800 · Business Build $2,800 · Custom from $3,500 Explore website builds -
Tools and automations
Less chasing and retyping.
Bring requests, information and next steps into a tool that fits the job.
Apps, portals and automations quoted after discovery Explore tools and automations -
Ongoing support
Help with what you already use.
Get practical guidance, troubleshooting and small improvements. No rebuild required.
Website Care $250 / month · Workflow Support from $500 / month Explore ongoing support
Watch one request get handled.
A made-up catering request arrives, a missing detail gets flagged, a reply is drafted, and the owner approves it. That is the shape of most tools I build.
20 seconds, silent, made-up data.
Read what the video shows
- Request arrives. An email from a made-up customer: lunch for 30 people on Friday the 14th, drop off preferred.
- Missing detail. The desk pulls out the facts and flags one gap: delivery address needed.
- Draft. A short reply is written: "What address should we deliver to?" It is held for review.
- Owner reviews. Two choices, Edit or Approve. The owner presses Approve.
- End state. "Approved draft. Ready for the next step." Nothing was sent by the demonstration. Closing line: a clearer next step, you stay in charge.
Want to press the buttons yourself? The work page has three browser demos on the same made-up cafe.
Starting prices, in plain view.
A clear scope. A fixed project price. Support when you need it. Full details are on the pricing page.
- Basic BuildUp to 5 pages, your branding and content$1,800
- Business BuildUp to 10 pages, editable section, one connection$2,800
- Custom websitesLarger sites, unusual layouts, migrationsFrom $3,500
- Apps, portals and automationsScoped separately, never a cheap add-onQuoted after discovery
- Clarity SessionA working session and a written plan you keep$395
- Website CareOptional. Updates, backups, uptime checks$250 / month
- Workflow SupportOptional. Guidance and small improvementsFrom $500 / month
Already know what you need? A straightforward website can go directly to a fixed quote. The Clarity Session is for when the problem or the scope is still unclear. The full $395 is credited to your first project when you accept its quote within 30 days of the quote date.
Four steps. You stay in charge.
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Tell me what's getting stuck.
Send a short brief from the contact page or book a free 15-minute fit call. Plain words are enough.
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We agree on a useful first step.
A fixed quote for a defined website, a Clarity Session when the scope is unclear, or a support arrangement for what you already use. Scope and fees are agreed in writing before work starts.
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You review the work before launch.
You see the site or the tool working, give consolidated feedback, and nothing goes live until you say so.
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You get a clear handoff, with support available if you want it.
Accounts in your name, a plain-English guide, and 30 days of fixes for defects in the agreed work. Ongoing support is optional and bounded.
What I take care of
- Building and connecting the agreed work
- Drafting copy structure, forms and updates for your review
- Writing down what was built and how to run it
What always waits for you
- Prices, quotes and promises to customers
- Anything that touches money or payments
- Publishing, sending and account changes
What you end up with
- A working website or tool in accounts you own
- A short guide your team can follow
- A clear next step, or an honest "not worth it"
One person, reachable, who has run the floor.
Justin Whalen · Founder & Principal Consultant
I'm Justin Whalen, Founder & Principal Consultant at ClearPath. I'm based in Ellicottville and work with owner-led businesses across Western New York. My background is in hospitality, operations and teaching.
Years in kitchens, bars, scheduling and lesson programs at a busy ski resort taught me what owners will actually use and what gets ignored the moment it feels like extra work. I still teach as an AASI Level III instructor, which is where the plain-English handoffs come from.
How I work. I sit down with you and the people closest to the work, agree on one useful first step, and build only what your team can run after I'm gone. If something is not worth fixing, I will tell you that too.
Straight answers before you write.
Do I have to buy a Clarity Session first?
No. If you already know what you need, a straightforward website goes directly to a fixed quote. The Clarity Session is for when the problem or the scope is still unclear and a written plan would help.
Can you help with the systems we already use without building anything new?
Yes. Workflow Support covers practical guidance, troubleshooting and small improvements for a named set of existing systems. The covered systems, monthly capacity and response targets are written down first.
What do I need to supply for a website?
Final copy, images, logo and any legal text, unless preparing them is quoted separately. Accounts for hosting, domain and connected services are set up in your name.
Is ongoing support required?
No. Website Care and Workflow Support are optional, month to month, and bounded by what is written in the service schedule. No emergency or 24/7 coverage is included.
Do you use AI tools?
Where it earns its keep, and only with information you approve for the job. In the tools I build, drafts wait for a person to review them before anything important goes out. The demos on the work page show that pattern on made-up data.
What happens after I send a brief?
Your email app opens with a draft you can read and change before sending. I read every message myself and reply from the same address with a next step, a quote, or a question.
Question not here? Email JWhalen@ClearPathWV.com. I answer these myself.
Got something that needs to work better?
Send a short brief. You review the email before it goes anywhere, and I reply myself.
The fit call is a quick conversation to see whether ClearPath is relevant. No written plan is included. Or email JWhalen@ClearPathWV.com.